Short answer: The London Pass costs between £89 and £214, priced in seven tiers by number of consecutive days. The per-day rate falls sharply as the tiers rise, but only travelers who fill most of those days with paid attractions actually capture that lower rate.
The full price table
| Duration | Price | Price per day |
|---|---|---|
| 1 day | £89 | £89.00 |
| 2 days | £124 | £62.00 |
| 3 days | £144 | £48.00 |
| 4 days | £164 | £41.00 |
| 5 days | £184 | £36.80 |
| 6 days | £199 | £33.17 |
| 7 days | £214 | £30.57 |
The jump from one day to two is the steepest discount in the table — £35 buys you a second full day. After that, each additional day adds a shrinking amount, which is standard pricing psychology for consecutive-day passes: it rewards longer trips without needing the per-day rate to keep falling in a straight line.
What the price actually buys
The pass bundles entry to a long list of paid sights, priced here at their normal gate rates: Tower of London (around £34.80), Westminster Abbey (around £29), The View from The Shard (around £32), St Paul’s Cathedral (around £25), Tower Bridge Exhibition (around £13.40), Windsor Castle (around £30), Hampton Court Palace (around £27.20), Kew Gardens (around £22), ZSL London Zoo (around £33), a Thames river cruise (around £20), Kensington Palace (around £26.70), and Churchill War Rooms (around £32, reservation required). Stack three or four of those in a single day and you’ve already matched or beaten the one-day price.
What the price does not include
This is where the sticker price gets misleading if you don’t check it first:
- The London Eye — excluded entirely, and one of the most-searched London attractions. Budget roughly £29 on top.
- Madame Tussauds — also excluded, around £39 at the gate.
- Public transport — no Tube, bus or Oyster fare is bundled in at any tier. You’re paying London transit costs on top of whatever tier you buy.
Add those separately before you compare the pass against buying single tickets, or the pass will look like a better deal than it is.
What two adults would actually pay
Take a fairly typical three-day London visit: Tower of London, Tower Bridge and St Paul’s on day one; Westminster Abbey, the Shard and Churchill War Rooms on day two; a Windsor Castle day trip on day three. Priced individually, that’s £34.80 + £13.40 + £25 + £29 + £32 + £32 + £30 = £196.20 per person.
For two adults, single tickets for that list total £392.40. The 3-day London Pass costs £144 per person, or £288 for two — a saving of £104.40, around 27%. That’s the pass working as intended: a genuinely packed, three-attractions-a-day itinerary.
Slow that pace down to one big sight a day and the same three-day pass at £288 for two people struggles to beat buying tickets one at a time, especially once you remember the Eye and Tussauds aren’t in the mix.
The verdict
The London Pass’s price only makes sense next to a specific itinerary, not in isolation. Before buying, list exactly which attractions you’ll visit each day, price them individually including anything excluded like the Eye or transport, and run the comparison through the calculator. For the full inclusion list and verdict, see our London Pass page, and for wider trip planning, the London destination guide.